Why Are People Storing Skincare in Makeup Fridges?

In the world of beauty, there are all sorts of products that I literally can’t live without, like mascara or cotton wipes for removing makeup.

However, there are some products that I really can’t decide if they’re the answer to all my beauty prayers or just something that thousands of people use to make their Instagram posts cooler… literally.

I’m talking about a makeup fridge. Yes, you heard me right, a small desktop fridge that’s designed to store beauty products.

Many of you may have rolled your eyes when you read that last part, perhaps with an accompanying “boo”. Crap, who on earth needs a mini fridge for skincare?

On the other hand, some of you may be amazed at the sheer genius of this idea because you’re a true beauty lover. There’s nothing to be ashamed of, and there’s certainly no judgement here, I’m probably the worst addict out there!

These little (for some) wishlist items vary in price, ranging from £30 to over £100. You need to think about whether you’re still in bliss when you sit down in front of your dressing table in the morning and admire it lovingly every day.

Or will you look at him with disgust after a while, just like how you felt when you saw a particular ex wasting too much of your time. That’s an answer only you can decide, I can’t be the little devil on your shoulder…

The question is, do you really need one of these fridges? The sensible adult in me says, “No, if you must, stay in the designated area of ??a regular fridge.” The true, shameless beauty fan in me screams, “Uh, sure!”

Spending your paycheck on a nice pastel-hued table fridge, I thought I’d show you the products in your skincare routine that would rather cool down! If you’re wondering what to keep in your makeup fridge, keep reading.

Day Cream

Day cream isn’t a product that has to be in the fridge. However, some beauty pioneers say that using an iced daily moisturizer works wonders for tired, puffy faces. The cooling effect makes your skin feel tighter and softer, and minimizes the appearance of large pores.

Nail Polish

Yes, believe it or not, nail polish is a big fan of cooling down. The polish is formulated to maintain just the right consistency and won’t separate or become sticky due to too much heat.

Facial Sprays

The 2019 heatwave is now well and truly over, but the advice I’ve seen everywhere is to use a facial spray or keep one in the fridge for an extra hydrating effect. It’s just what you need to avoid a complete meltdown!

This tip might be a bit useless now, but it’d be great to try if there’s a heatwave next year, or even on holiday.

Face Masks

As I’ve been known to say, I have a dedicated shelf in my fridge that I keep for face masks. There’s nothing better than applying a chilled face mask (especially when a Saturday night ‘one drink’ turns into a 3am taxi ride with a box of cheese slices).

Similar to day creams, cold masks reduce swelling and also have a very calming effect on the skin. Our Instaclear Control Mask, once chilled, is the ultimate treat for your face! Don’t forget it also doubles as an eye mask for tired eyes!

Organic Skincare

Organic products and those that contain probiotics and are preservative-free are best stored in the fridge as they don’t have a particularly long shelf life. Since some products are considered ‘fresh’, refrigeration is essential for the product and its shelf life.

Another way to look at it is: products with probiotics and active ingredients are the same as milk or yogurt, because let’s face it: nothing good can come of taking milk out of the fridge…

Believe it or not, despite these fridges being called makeup fridges, several professional makeup artists have pointed out that storing your makeup in these fridges will ruin it! Your lipstick will lose moisture and your foundation will become less soft.

In an age where tidying up is the latest, freeing habit and we are all busy tidying up every corner of our homes and finding a place for everything, even paper clips, it’s no wonder our dressers are going through a Marie Kondo moment and it just so happens that these trendy fridges inspire the “joy” we are all desperately seeking.

Could the tidying up craze be the reason for these fridges’ popularity? Or maybe our skincare routines are taking a cleaner route and the products we use right now need help.

I guess I’m trying to figure out in a rather lengthy way whether these makeup fridges are a bit of a gimmick or not. Probably…any sensible person would put their skincare products in the main fridge when needed. I admire that and plan to be like you when I grow up. However, for now I’m hoping to have my own makeup fridge one day.